Karnataka: KCCI campaign strives to create awareness on various aspects of pandemic | Mangaluru News – Times of India


MANGALURU: A concerted campaign unveiled by Kanara Chamber of Commerce and Industry (KCCI) both on digital media and outdoor billboards is striving to bring awareness on the right usage of masks, social distancing and hand washing in the fight against Covid-19. The campaign has received good response and attention on social media. With numbers of Covid-19 infected on the rise, the campaign seeks to drive home the message of safety.
Isaac Vas, KCCI, presides, says, “A vaccine (against coronavirus) is some time away and it is observed that norms of social distancing and other precautionary practices are thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask scientifically – covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus,” he says.
Seeking to address this, KCCI planned a digital campaign and an outdoor advertisement campaign to remind and encourage people to follow best practices when interacting with others. The theme of the campaign was “Let’s Fight Back Together” and Origin Designext, a city based creative agency was roped in to do the creative for the campaign. A team from KCCI worked with the Agency to shape up the campaign with their inputs.
Giving this campaign a boost was interest shown by the Indian Red Cross Society Dakshina Kannada and Rotary Mangalore to support the campaign. City based outdoor agencies such as Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street.
The creative of ‘Half Covered or Half exposed’ where a model is shown with a mask that exposes the nose and ‘KA-19 v/s Covid-19’ (KA-19 being vehicle registration code for the district) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign, Isaac said.
We hope this campaign will go a long way in the fight of the city against Covid-19 and play its role in putting the pandemic behind us, Isaac said. “Businesses and our economy have suffered enough, we need to work together to fight this virus, we need to rise above minor inconveniences and win this war,” he added. DK currently stands third among districts in the state with most positive cases recorded as on date behind Bengaluru Rural and Ballari.
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Sagar Biswas

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