Dish washing just became a soap opera
With no house help during the lockdown, Indian homes started feeling the need for a dishwasher.
“During the lockdown, people started realising how difficult it is to wash dishes regularly, especially with no house help around,” says Chandru Kalro, Managing Director,
The consumer appliances brand has recently forayed into counter-top dishwashers meant for small families. “We understand that there is a demand for this product right now, and this is just the beginning. People don’t want to take a risk anymore, and so dishwashers might just be the product that will occupy a substantial space in the white goods market and replace manual work completely,” says Kalro. At the moment TTK Prestige dishwashers are available only in Bengaluru.
Around this time last year, the scenario was totally different. BPL’s chief operating officer Manmohan Ganesh had said dishwashers as a market is probably limited to major cities. “There is no demand anywhere else due to low awareness.” Prices were already down by 10-15 per cent in the last 7-8 years. Companies were waiting for an increase in market penetration in India, as against a 75 per cent well-established market share in Western countries.
However, in 2020, companies like
“Additionally, we have grown two times over this month last year. Now, we are looking at newer categories in the future, which will simplify lives of Indian customers at their homes,” Bahl adds.
We have witnessed a surge in demand for dishwashers and expect continuity in this trend
–Neeraj Bahl, BSH Home appliances
When Bangalore Mirror visited the Croma store at Sony Signal on Tuesday, it had only one dishwasher in stock. “Right now, we have completely run out of such products,” said the store manager. Giria’s, too, shared similar thoughts. “A lot of queries are coming in every day regarding dishwashers. Most customers want to become self-sufficient and not depend on house helps anymore due to safety precautions,” said the salesperson, on conditions of anonymity. “We sold one product at the store but people are placing orders on our website too. Nobody predicted such an unprecedented demand for dishwashers, which was earlier a very niche product that only a few families would come to buy,” he added.
Pai International have received 26 orders for dishwashers in just a month. “Advance bookings were quite high post lockdown, but there are not many products in the market yet. People look at IFB often, whose starting price is Rs 39,000 and is cheaper than Bosch, and LG,” said a salesperson at Pai International.
Though dishwashers are available, with some waiting period, the special detergent required, rinse aid and a salt, that needs to be used in combination, are not available. For the last two months, supply has been affected and presently they’re not available online, too said Satish Rao. “The most popular brands – Fortune and Finish were not available on Amazon, but the site was promoting its in-house brand of dishwashing detergent. I found tablets (that combine all three ingredients) at an upmarket store but they’re quite expensive. A friend bought a new dishwasher and I told him to order extra detergent from the buyer but he was given just one kilo of the detergent, when he had asked for five kilos. Though he was ready to pay, they said they did not have any detergent in stock,” said Rao.
Till some time, the dishwasher could just be you.