Samsung launches IoT-enabled washing machine range, price starts at Rs 35,400 – Times of India


GURUGRAM: Samsung has launched artificial intelligence (AI)-enabled bi-lingual washing machine with Hindi and English user interface. This new line-up of fully automatic front load washing machines is claimed to be India’s first such range. The front load machine range sports a new design and comes with Samsung’s proprietary EcoBubble and QuickDrive technology that it claims helps save time and power while providing 45% extra fabric care. The entire new range has a 5-star energy rating, certified by BEE.
The new washing machine lineup includes 21 models, all equipped with artificial intelligence (AI) features that claim to offer a customizable laundry process. The AI can learn and remember laundry habits of customers, suggest the most frequently used wash cycle and more.
Key features of the washing machine
AI Control
The AI controls provide smart solutions like Laundry Recipe, Laundry Planning, HomeCare Wizard and location based recommendations. Laundry Planner feature enables users to schedule the end time of their laundry while Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling provided by the user, eliminating the need to guess which cycle is best. The HomeCare Wizard: It alerts users about potential problems and provides quick troubleshooting.
Internet of Things (IoT)-enabled
The washing machine lineup can be connected with Samsung smart devices such as Galaxy smartphones, Smart TVs and Family Hub refrigerators as well as voice devices such as Alexa and Google Home to give users a seamless connected living experience.
Hygiene Steam technology
The Hygiene Steam technology is claimed to be capable of removing ingrained dirt and 99.9% of bacteria and allergens. “In the hygiene steam cycle, first the water, soil and detergent is drained out. Second, it gets a small amount of clean water to make steam. Then the built-in heater boils water for 20 minutes. After the steam phase, it drains the water and starts rinsing and finally proceeds to the next washing process to complete the cycle,” as per the company.
Auto Dispense technology
It is said to automatically dispenses the appropriate amount of detergent and softener for each load. It also holds enough detergent for up to one month of washing. Additionally, the unique bubbling algorithm of Q-Bubble results in elevated detergent action for a faster wash cycle saving up to 50% time. AddWash lets the user add extra items or detergent after the wash cycle has started. One can add forgotten items, additional softener and rinse-only items anytime during a cycle.
Drum Clean/ Drum Clean +

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This is said to ensure dirt and bacteria are out of washer without using any chemicals. It claims to remove 99.9% of bacteria from the inside of the washer and removes dirt from the rubber gasket. Based on testing by Intertek of the Drum Clean + cycle. The washing machine automatically notifies the user when it needs cleaning.
“Consumer convenience has become the top most priority during the pandemic and smart home appliances that simplify lives resonate with them. Our new AI-enabled washing machine line up is a breakthrough innovation with Hindi and English user interface and is designed to offer simple, intelligent and personalized laundry solutions to consumers using machine learning. It has been customized for India with over 2,000 wash combinations and 2.8 million big data analysis points for different types of fabrics and can be controlled with a smartphone or a Samsung connected device. This line-up will revolutionize the fully automatic front load washing machine segment that has seen the strongest adoption in the last one year, and we are confident of becoming the No. 1 player in this segment this year,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.
Price, availability and offers
The new AI-enabled laundry line up is available across all retail partners in India starting today (April 6, 2021) at a starting price of Rs 35,400. Select models are available online on Amazon, Flipkart, Samsung’s official online store Samsung Shop.
Consumers buying the new washing machine range can avail up to 20% cashback and easy financing options such as no cost EMI and EMIs starting as low as Rs 990.



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Sagar Biswas

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