Amazon and CII join hands to bring e-commerce gains to MSMEs in 10 states – Times of India


NEW DELHI: Amazon.in will work with CII to train and educate MSMEs on building and scaling their business in India and globally through technology and e-commerce adoption Amazon.in and CII will work to create a special Exports Module to make Exports simple and accessible for MSMEs across India. In January 2020, Amazon.in had made three key commitments – digitizing 10 million MSMEs; enabling $10 billion in ecommerce exports and creating 1 million jobs – by 2025.
At the 17th Confederation of Indian Industry (CII) Global SME Business Summit, Amazon.in and CII signed a Memorandum of Understanding (MoU) to bring the benefits of ecommerce to micro small and medium enterprises (MSMEs) in 10 states across India. Amazon.in and CII will work closely with the Ministry of MSME to enable lakhs of MSMEs across these states to leverage technology to reach customers in India and globally.
As part of the MoU, Amazon.in and CII will conduct trainings, workshops and host masterclasses to enable MSMEs to sell online. Amazon and CII will work together to create a special Exports Module to simplify exports with ecommerce for lakhs of MSMEs across India. This module will have a detailed step by step guide for MSMEs to start exporting using ecommerce.
CII and Amazon will publish regular reports that will include market analysis and insights for MSMEs on promising categories, marketing, and branding of their products, logistics, MSME success stories and information on top performing products.
Chandrajit Banerjee, Director General, CII said, “The pandemic has made apparent the role that technology will play through meaningful interventions. Given the rapid shift towards adoption of digital solutions, it is necessary for MSMEs to receive the information and support that will aid in their digital transformation. Education about e-commerce and e-commerce exports, will enable MSMEs to identify opportunities that help them access national and global customers. We are excited about our partnership with Amazon that will help bring e-commerce closer to MSMEs and drive their digital transformation.”
Amit Agarwal, Senior VP and Country Head, Amazon India said, “We remain committed to enabling and equipping MSMEs across India with the right knowledge, tools and technology to build and scale their business in India and globally. This commitment is more important than ever as we continue to work with lakhs of sellers, delivery partners and other MSMEs, helping them revive and grow their business with Amazon. As we continue to work closely with the government on this important agenda, our collaboration with CII will help bring more and more MSMEs online, help them be part of the growing digital economy and create newer business opportunities for them.”

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Sagar Biswas

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