Accenture and Microsoft expand Project Amplify to support 10 startups in India – Times of India


Tech giants Accenture and Microsoft have joined hands in India to support 10 startups. These startups are said to be focusing on social impact and sustainability. The partnership aims to help these companies scale their emerging solutions and business models. The joint initiative, called Project Amplify is Asia Pacific-wide and accelerates the growth of 33 startups from across the region. The initiative extends activities launched in South Asia in 2020 with business ventures from Singapore, Australia, Japan, Sri Lanka, and more.
The Indian startups participating in Project Amplify include Jaljeevika, eKutir, Everwell, Fluxgen, Docturnal, BrainSight AI, Fresh On Table, FreshR, Rocket Learning and Blink Foundation. These startups selected for the program are claimed to have demonstrated how their product, service, and operations address a significant social or environmental problem and have shown early signs of impact.
Through Project Amplify the companies will help startups test and validate proof-of-concepts to re-envision and expand the impact and social benefit of their solutions.
“Social enterprises face many challenges, including access to technology and innovation expertise to scale their solutions,” said Sanjay Podder, managing director and Technology Sustainability Innovation lead at Accenture. “By leveraging the technology expertise and networks of both Accenture and Microsoft, we can help bridge this gap. As these social enterprises expand their reach, we hope to see significant improvement in the status of vulnerable groups in our communities that need support in sustainability, healthcare, education and agriculture.”
“At Microsoft, we empower organizations and individuals to achieve more, through co-innovations and trusted partnerships. We’re committed to addressing some of India’s most pressing challenges, including expanding access to healthcare, education and finance. Many of the social enterprises in Project Amplify are focused on solving these issues, and we’re honored to support them with the technology, expertise and ecosystem they need to scale and make meaningful change,” said Lathika Pai, Country Head, Venture Capital and Private Equity Partnerships, Microsoft India. “I am confident that equipped with the right tools and support from Microsoft, these startups can grow and accelerate India’s future as an engine for global innovation, while driving societal progress. Collaborating with Accenture will help turn lifelong passions of mission-driven enterprises into reality and deliver greater positive change for millions of people in India.”

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Sagar Biswas

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