Amazon Great Indian Festival 2022 ( Read This Before you Buy )
Amazon continues to spread its wings with the Great Indian Festival 2022 shopping sale this year, and the company has seen new customers from different parts of the country buy ready meals, chocolates, and cleaning supplies in big numbers.
“In Bhubaneswar, during the festive season, we observed 5X growth in ‘Ready Meals’, 2X more chocolates, 4X more men’s grooming products, and 2.5X more cleaning supplies. Other top categories that witnessed strong demand among new customers were snacks and biscuits which saw a rise of 5X in demand, nutritional bars saw an increase of 3X in demand, and laundry an increase of 13X in demand v/s last year,” Amazon said in its statement.
The company mentioned that brands like Cadbury, GoDesi, Ferrero Rocher, and Hershey’s among others were bought in abundance by consumers from the city. Amazon’s reach in Tier II and III cities has been supplemented by the Amazon Local Shops network, allowing people to buy items from their favorite local stores that offer benefits like same-day delivery and more.
During the festive season, we observed more than 80% of growth from tier 2 and 3 cities and new customers grew by 2X to shop for ready-to-eat meals, chocolates, grooming, hygiene products, pet, baby, and laundry essentials, among others. We will help sellers, brands, and customers find celebrations as we head into the heart of the festive period with Dussehra Dhanteras and Diwali,” said Nishant Raman, Director – IN Consumables, Amazon India.
Amazon has also tied up with banks for special discounts of up to 10 percent if the customers make their purchases using Citibank, RBL, OneCard, And RuPay credit or debit cards, and EMI payments as well.